罗维鹏. 二维码商标化的可行性分析[J]. 南昌航空大学学报(社会科学版), 2013, 15(1): 67-71.
引用本文: 罗维鹏. 二维码商标化的可行性分析[J]. 南昌航空大学学报(社会科学版), 2013, 15(1): 67-71.
LUO Wei-peng. Discussion of the Feasibilities of Two-dimension Code as Trademark[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2013, 15(1): 67-71.
Citation: LUO Wei-peng. Discussion of the Feasibilities of Two-dimension Code as Trademark[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2013, 15(1): 67-71.

二维码商标化的可行性分析

Discussion of the Feasibilities of Two-dimension Code as Trademark

  • 摘要: 信息技术的高速发展使人类社会步入物联网时代,伴随着物联网技术的发展,一个新型的标识——二维码应运而生。二维码承载了企业、商品和个人大量的信息,被广泛应用于产品的推广和企业的宣传。从某种程度上说,二维码具有了商标的功能。但二维码由于其生成方式的随意性以及识别方式的特殊性,将其视为商标似乎存在困惑。从认识层面和法律层面两方面进行思考,是解决二维码商标化的必然途径。

     

    Abstract: The high speed development of information technology leads the human society into the era of Internet of things,when a new type of logo,two-dimension code appeared.The technology of two-dimension code has been very mature in foreign countries but in China it has just started.Two-dimension code contains a large number of enterprises and personal information.It is widely used in the product promotion and enterprise publicity,so we can find that two-dimension code seems to have the functions of trademark in some degree.But the two-dimension code also has its traits,so considering it as trademark may be confusing.In order to solve this problem,we should consider trademark and trademark law to find a solution to the confusion.

     

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