刘庆龙, 刘志敏. 政府形象——21世纪公共关系拓展的重要领域[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 27-30,37.
引用本文: 刘庆龙, 刘志敏. 政府形象——21世纪公共关系拓展的重要领域[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 27-30,37.
LIU Qing-long, LIU Zhi-min. Government image——an expanded field of public relation in the 21th century[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 27-30,37.
Citation: LIU Qing-long, LIU Zhi-min. Government image——an expanded field of public relation in the 21th century[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 27-30,37.

政府形象——21世纪公共关系拓展的重要领域

Government image——an expanded field of public relation in the 21th century

  • 摘要: 良好的政府形象对于政府来说至关重要,它不仅是构建和谐社会和建设服务型政府的客观要求,同时也是参与经济全球化的必然选择.政府形象——将成为21世纪公共关系拓展的重要领域.树立政府形象意识、建立健全政府形象监管体系、及时有效地传播政府形象,是塑造良好政府形象的路径选择.

     

    Abstract: Good image of the government is very important,it is not only the objective requirement for constructing the harmonious society and the necessary condition for building the service government,but also the inevitable choice for getting involved in the economic globalization.Government image will be the expanded field of the public relation science in the 21th century.Setting up the government image consciousness,establishing government image surveillance system and disseminating government image in time are good ways to molding the excellent government image.

     

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