Abstract: According to the real conditions of the world and our country,the regional image and regional development have direct proportional relation,which is manifested in that the regions with good image develop well and those with bad image are backward.This is not unconscious coincidence but a law.This direct proportional relation tells us that the regional development and the creation of the regional image are closely related.When we develop the regional economy,carry out the regional project and develop products in the region,we must take into consideration the creation of the regional image.