传统广告公司网络化运营策略思考——以江西三个广告公司楔入网络传播为例

On Thinking of Network Operator Strategies of Traditional advertising Company

摘要: 本文以江西三个广告公司楔入网络传播案例为研究开端,认为媒体新发展导致传统广告公司市场价值链的裂变,传统广告公司对这种裂变有一个逐渐认识的过程.在此基础上对传统广告公司网络化运营的对外联姻类策略和对内拓展类策略做了初步探讨.

Abstract: Based on the three cases, this paper expound New Media lead to the fission of market value chain of Traditional Advertising Companies.There is a growing recognition for such fission by them.On this basis, this paper studies two strategies how Traditional Advertising Company operators Network business.