文化营销——现代企业品牌创建的法宝
Culture marketing——a magic weapon for modern enterprises to create their brands
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摘要: 文化营销能够有效传达企业的核心文化价值,它通过一个以"产品"为核心的文化营销系统来综合反映企业形象与产品形象,把"光杆产品"变成 "光环产品",是现代企业之品牌创建的法宝.Abstract: Culture marketing can convey the core culture value of an enterprise effectively.It comprehensively reflects the enterprise image and product image through the culture marketing system with the "product" at the core and turns "a single product" into "a sort of product with a ring of light".This is a magic weapon for modern enterprises to create their brands.