英语化妆品广告的批评性话语分析

A Critical Discourse Analysis of the English Cosmetic Advertisements

摘要: 运用批评性话语分析理论对化妆品广告语进行分析,可对广告语的语言面貌有一个大致的了解.广告有其特定的体裁和意识形态,从这两个方面入手,对英语化妆品广告的语言进行系统分析,可反映出化妆品广告的语言特点和语言运用规律.

Abstract: In this paper,English cosmetic advertisements will be systematically analyzed under the theory of Critical Discourse Analysis from the perspective of genre and ideology to reveal the linguistic features and language use law of cosmetic advertisements.