政府补贴背景下公平关切对零售商与制造商决策的影响
Influence of Fair Concern on Decision-making of Manufacturers and Retailers under the Background of Government's Subsidy
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摘要: 基于政府补贴制造商模式,考虑到零售商的公平关切心态,建立了制造商与零售商之间的博弈模型,分析了政府补贴和公平关切对制造商与零售商的决策及其绩效的影响。结果表明,基于消费者角度,政府补贴降低了消费者的支出成本,公平关切不会对消费者产生影响;基于政府角度,政府补贴提高了需求量,公平关切不会对需求量产生影响,公平关切程度较大时,政府补贴更有利于提高供应链绩效;基于企业角度,政府补贴提高了零售商和制造商绩效,公平关切对零售商有利,对制造商不利,政府补贴越大,公平关切带来的影响越大。Abstract: Game models of manufacturers and retailers are established based on the modes of government's subsidy for manufacturers,considering retailers' psychology of fair concern.It analyzes the influence of subsidy and fair concern on manufacturers' and retailers' decision and their performance.Results indicate that consumer's expense decreases with government's subsidy and fair concern has no effect on consumer from consumer's perspective;Government's subsidy improves demand and fair concern has no effect on demand.Subsidy is more advantageous for improving supply chain's performance with fair concern from government's perspective;Government's subsidy improves enterprises' and retailers' performances.Fair concern has advantage for retailers,but disadvantage for manufacturers,and the more government's subsidy is,the more influence fair concern brings about.