刘杰. 论大学生的公关意识及其培育[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 54-57.
引用本文: 刘杰. 论大学生的公关意识及其培育[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 54-57.
LIU Jie. On college students’consciousness of public relations and its fostering[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 54-57.
Citation: LIU Jie. On college students’consciousness of public relations and its fostering[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 54-57.

论大学生的公关意识及其培育

On college students’consciousness of public relations and its fostering

  • 摘要: 本文结合大学生的实际分析了大学生公关意识的涵义及其内容,着重探讨了大学生应具备和培育的公关意识:注重形象意识、尊重公众意识、真诚互惠意识、传播沟通意识、团结协作的意识和自我推荐意识等.并提出了大学生公关意识培育的策略与方法.

     

    Abstract: Based on the real conditions of college students,this paper analyses the connotation and content of the college students' consciousness of public relations and mainly discusses the consciousness of public relations possessed by college students:respecting image consciousness,public consciousness,consciousness of sincere mutual benefit,consciousness of dissemination,consciousness of cooperation and consciousness of self-recommendation,etc.Also,it presents the strategy and method for fostering the college students' consciousness of public relations.

     

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