Abstract: The development of higher education must take the connotative development road.Higher education should meet the demands of the market,government,institutions of higher education and multicultural society.The effective,coordinated multi-balanced quality management system of higher education colleges and universities is the key to ensure the connotation development.The higher education quality management system based on multi-balance system adapts to the needs of the development of higher education,including optimization management system of market,the guide management system of government,self-management system of higher education institutions and social supervision management system.It guarantees the connotative development of higher education.