建立供需双方效用匹配度的现代质量管理观念

Creating the modern quality concept paying close attention to the utility-matching of supply and demand

摘要: 商品的市场竞争力与顾客的满意度成正比而与商品的价格成反比,从质量和效用的观点看取决于商品的效用属性与顾客的效用需求的匹配程度.本文认为应建立注重供需双方效用匹配度的现代质量管理观念-以服务提高顾客满意度的观念、质量管理要超前到位的观念、成本合理注重效益的观念.

Abstract: Market competitiveness of goods is directly proportional to buyers' satisfaction"and it has an inverse proportion with goods' price.From the perspective of the quality and utility,it also lies on the degree to which goods' utility-attribute suits buyers' utility-demand.This article holds that we should create the advanced quality concept such as augmenting the degree of buyers' satisfaction through service,quality control,suitable cost and so on.