Abstract: By means of literature,questionnaire and expert consultation,ect.,the auther makes research into the characteristics of red regional culture in Jiangxi province.On the basis of investigation and analysis of"bayi"fans club,this paper points out the fans phenomenon has reflected the red regional culture characteristics at present in form and content,and propose the countermeasures for the construction of red fans culture by means of creating environment,organizing fans,enhancing fans'quality and developing revolutionary spirit.