Abstract: The global financial crisis caused by the American subprime lending financial crisis since late2008made the Japanese manufacturing industry deeply impacted,which had strong international competitive edge in technology.The export and sales reduced,stock increased and Japanese yen appreciated,which made the Japanese manufacturing industry fall into the situation of collective loss.The relative enterprises had to take measures to adjust plans,reduce staffs and costs,etc.The reasons for these are that Japan seeks expansion strategy and development in large scale,develops multifaceted business,sticks to the export strategy of orientating to the European and American markets and lack technological innovation.