孟乐, 戴力农. 迪士尼主题公园游客体验模式分析[J]. 南昌航空大学学报(社会科学版), 2012, 14(4): 16-21.
引用本文: 孟乐, 戴力农. 迪士尼主题公园游客体验模式分析[J]. 南昌航空大学学报(社会科学版), 2012, 14(4): 16-21.
MENG Le, DAI Li-nong. Analysis on Visitor's Behavior Pattern of Shanghai Disney Theme Park[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2012, 14(4): 16-21.
Citation: MENG Le, DAI Li-nong. Analysis on Visitor's Behavior Pattern of Shanghai Disney Theme Park[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2012, 14(4): 16-21.

迪士尼主题公园游客体验模式分析

Analysis on Visitor's Behavior Pattern of Shanghai Disney Theme Park

  • 摘要: 主题公园既是提供游客体验的最佳场所之一,又是城市旅游建设中重要的组成部分。作为主题公园产业的佼佼者,迪士尼主题公园凭其成功的运营模式和品牌文化传播受到了社会各界人士的追捧。随着迪士尼主题公园的成功和不断对外发展,全球第六座迪士尼主题公园将在上海落户。透过全球迪士尼主题公园的全球个案,对迪士尼主题公园的游客行为模式和游园体验模式进行了分析,以期对上海迪士尼主题公园的设计和运营模式有所助益。

     

    Abstract: Theme park is not only one of the best places for visitor's experience,but also an important part of city tourism construction. As the leader in world's theme parks,Disney theme park has been receiving positive response from the community based on its successful operation mode and brand culture. With the success and development of the Disney theme park,the world's sixth Disney theme park will be built soon in Shanghai. Can Shanghai Disney theme park still be successful as people expect? This paper analyzes visitor's behavior patterns and visiting experience based on the global development of Disney theme parks,whose results will benefit the operation modes of Shanghai Disney theme park.

     

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