程玉桂, 黄剑萍. 论寿险营销中消费者态度的强化与转变[J]. 南昌航空大学学报（社会科学版）, 2001, 3(4): 35-36.
引用本文: 程玉桂, 黄剑萍. 论寿险营销中消费者态度的强化与转变[J]. 南昌航空大学学报（社会科学版）, 2001, 3(4): 35-36.
shu
Chen Yugui, Huang Jianping. On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2001, 3(4): 35-36.
Citation: Chen Yugui, Huang Jianping. On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2001, 3(4): 35-36.
shu

论寿险营销中消费者态度的强化与转变

On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance

    摘要
  • 摘要: 寿险公司要在未来的寿险市场占有一席之地,必须更多地去了解消费者的态度,并清醒地认识到现状,进而有效地制定出相应地强化和转变消费者态度的营销策略.

     

    Abstract: To expand its market share in the future life insurance market,the life insurance companies should make a greater effort to understand the consumers'attitude,realize the present situation more clearly and make corresponding marketing strategies to strengthen and change the consumers'attitude.

     

    • HTML全文
    • 参考文献(0)
    • 相关文章
    • 施引文献
  • 资源附件(0)

/

返回文章
返回