黄侦, 邓习赣. 零售商业文化建设的误区与对策[J]. 南昌航空大学学报（社会科学版）, 2002, 4(4): 57-58.
引用本文: 黄侦, 邓习赣. 零售商业文化建设的误区与对策[J]. 南昌航空大学学报（社会科学版）, 2002, 4(4): 57-58.
shu
Huang Zhen, Deng Xi-gan. The Fault and Countermeasure of the Retail Commerce Culture Building[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2002, 4(4): 57-58.
Citation: Huang Zhen, Deng Xi-gan. The Fault and Countermeasure of the Retail Commerce Culture Building[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2002, 4(4): 57-58.
shu

零售商业文化建设的误区与对策

The Fault and Countermeasure of the Retail Commerce Culture Building

    摘要
  • 摘要: 无论中国零售业承认与否,与国外零售巨子相比,我们实在相差悬殊,在商业文化建设方面更是徘徊在"古人"和"巨人"的影子下,脱离国情、脱离零售业的实际.本文从零售商业文化分析入手,分析当前零售业发展中存在的文化建设方面的误区,提出相应对策,以期对我国零售商业的发展及商业文化建设实践有所启迪.

     

    Abstract: Compared with the foreign retaiers, the Chinese retail industry has long way to go. This paper, from the analysis of the retail commercial culture, analyzes the faults of the cultural building in the retail development and puts forward the countermeasures in order to instruct the retail industry development and cultural building.

     

    • HTML全文
    • 参考文献(3)
    • 相关文章
    • 施引文献
  • 资源附件(0)

/

返回文章
返回