Abstract: Obtaining relevant data through questionnaires and interviews, using the Logistic and Probit regression models,we studied the factors that affect willingness to invest in education of poor rural households in Jiangxi Province.The results showed that the father's education degree, the quality of school education, the number of children in school, the investor attitudes to education and the satisfaction with national expenditure policy on education were significant factors that affect rural poor households willingness to invest in education.And credit availability only in a probit regression model had an important impact on investment willingness of poor rural family's education.