Abstract: The ideological and political situation of college students has undergone complex and profound changes under the new circumstances.It gets away from the traditional culture.At present,critically deriving the Chinese excellent traditional culture,for example,"rise and fall of a nation being every man's duty," "honesty and trustworthiness"."firmness,tenacity and self-reliance","the unity of man and nature","self-examination of one's mind",etc.is an effective approach for the ideological and political education of college students and the establishment of the socialist concept of honor and dishonor.