中央电视台201O年上半年黄金广告研究

刘宣如; 谌贻春; 苏解姣

刘宣如, 谌贻春, 苏解姣. 中央电视台201O年上半年黄金广告研究[J]. 南昌航空大学学报（社会科学版）, 2010, 12(4): 61-66.

引用本文:

刘宣如, 谌贻春, 苏解姣. 中央电视台201O年上半年黄金广告研究[J]. 南昌航空大学学报（社会科学版）, 2010, 12(4): 61-66.

LIU Xuan-ru, CHEN Yi-chun, SU Jie-jiao. Research on Golden Ad on CCTV in the First Half of 2010[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2010, 12(4): 61-66.

Citation:

LIU Xuan-ru, CHEN Yi-chun, SU Jie-jiao. Research on Golden Ad on CCTV in the First Half of 2010[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2010, 12(4): 61-66.

中央电视台201O年上半年黄金广告研究

Research on Golden Ad on CCTV in the First Half of 2010

摘要

摘要: 在重新划分中央电视台黄金资源广告的前提下,量化分析了黄金广告四个子时段,揭示出各子时段广告刊播特点,并在此基础上对竞标企业和经营媒体提出了相关建议.

Abstract: In the precondition of redividing Golden Resource Ad of CCTV,this paper elaborates the broadcasting features of four periods in the first half of 2010 by statistical analysis,and then puts forward two enlightenments toward enterprises and the media.

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