陈敏, 方雅静. 解读公关四步工作法中的“策划”步骤[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 35-37.
引用本文: 陈敏, 方雅静. 解读公关四步工作法中的“策划”步骤[J]. 南昌航空大学学报(社会科学版), 2005, 7(3): 35-37.
CHEN Min, FANG Ya-jing. Analysis of the project step in the four steps of public relations work[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 35-37.
Citation: CHEN Min, FANG Ya-jing. Analysis of the project step in the four steps of public relations work[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(3): 35-37.

解读公关四步工作法中的“策划”步骤

Analysis of the project step in the four steps of public relations work

  • 摘要: 公共关系"四步工作法"的内容包括调查研究、制定计划、传播实施和反馈评估.时下国内"策划"成了一种十分时尚和流行的说法,被广泛运用于各个领域,诸如政治策划、文化策划、军事策划、企业策划等等.那么作为公共关系工作步骤之一"制订计划"中的"策划"与其他"策划",是否具有相同的含义,其自身是否具有独特的特定意义,对这方面问题本文作了思考与解读.

     

    Abstract: The four steps of Public Relations Work contains investigation,making plans,implementation and feedback of appraisal.Nowadays project has become a very fashionable expression,which is used in many respects,such as political project,cultural project,military project,business project and so on.Thus,as one of the steps of Public Relations Work,what is the difference between "the project in making plan" and other "project"?This paper makes research into the problem.

     

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