美学修辞在商务英文报刊中的运用

The application of aesthetic rhetoric in international business English journals and newspapers

摘要: 美学修辞正被越来越广泛的运用到许多国际商务报刊中.本文拟通过比喻、借代、拟人、夸张、曲言、对比等各种辞格在句中的具体运用来说明美学修辞在商务英文报刊中所取得的艺术性表达效果.

Abstract: Aesthetic rhetoric is now being more and more widely used in international business English journals and newspapers. This essay illustrates the artistic expressive effects of aesthetic rhetoric by analyzing the usage of some kinds of figures of speech, such as: Simile、Metaphor、Personification、Hyperbole、Litotes and Antithesis.