Abstract:
Currently, the integration of digitalization and sports represents a significant practice of new productive forces and serves as an optimal path for the high-quality development of the She ethnic sports culture in Jiangxi. Firstly, digital technologies play a crucial role in improving the efficiency and expanding the influence of the She ethnic sports culture. In this context, the high-quality development of the She ethnic sports culture in Jiangxi is beneficial to ethnic unity and social integration. Secondly, the She ethnic sports culture in Jiangxi has accumulated a certain amount of heritage experience throughout its development. However, challenges and shortcomings exist in areas such as heritage protection, resource integration, and market promotion. Finally, specific recommendations that incorporate digital technologies, including the development of smart sports tourism, online media promotion, and talent training and inheritance, provide feasible and specific guidance for the long-term development of the She ethnic sports culture in Jiangxi.