周纯义, 敖淑凤. 公益展示:公益服务发展的一种新视角[J]. 南昌航空大学学报(社会科学版), 2021, 23(4): 22-31. DOI: 10.3969/j.issn.2096-8574.2021.04.004
引用本文: 周纯义, 敖淑凤. 公益展示:公益服务发展的一种新视角[J]. 南昌航空大学学报(社会科学版), 2021, 23(4): 22-31. DOI: 10.3969/j.issn.2096-8574.2021.04.004
Chun-yi ZHOU, Shu-feng AO. Display of Public Service: A New Perspective on the Development of Public Service[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2021, 23(4): 22-31. DOI: 10.3969/j.issn.2096-8574.2021.04.004
Citation: Chun-yi ZHOU, Shu-feng AO. Display of Public Service: A New Perspective on the Development of Public Service[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2021, 23(4): 22-31. DOI: 10.3969/j.issn.2096-8574.2021.04.004

公益展示:公益服务发展的一种新视角

Display of Public Service: A New Perspective on the Development of Public Service

  • 摘要: “展示”分析视角提供了理解“展示”行为和现象的途径。以“展示”视角对公益服务进行考察,可从图像、活动、空间等维度对公益展示现象进行分析。研究发现,公益服务展示行为背后,实际上蕴含着社会公益理念的构建、专业服务形象的塑造、组织合法性的诉求、资源获取的倾向等符号的表达。公益服务在发展过程中,需要借助“展示”行为传达一定的诉求,但在此过程中,需要明确展示目的、注重互动过程、把握展示限度,以有效促进公益服务的发展。

     

    Abstract: The analytical perspective of “display” provides a way to understand “display” behavior and phenomenon. To investigate public service from the perspective of “display”, the display of public service can be analyzed from the dimensions of image, activity and space. The study found that behind the public service display behavior, it actually contains the expression of symbols such as the construction of social public welfare concept, the shaping of professional service image, the appeal of organizational legitimacy and the tendency of resource acquisition. In the development process of public service, it is necessary to convey certain demands by means of “display” behavior, but in this process, it is necessary to clarify the purpose of display, pay attention to the interactive process, and grasp the limit of display to effectively promote the development of public service.

     

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