Abstract: As socialism with Chinese characteristics has entered a new era, great changes are taking place among college students, who are the representatives of the important core forces. Facing the new situation, new situation and new problems, college counselors must take the initiative to respond to the reality of the development of the times and the complexity of work functions, so as to comprehensively improve their personal comprehensive qualities. Through literature review and combined with work practice, the SEPC interpretation framework applicable to the new role orientation of college advisors was innovatively proposed in the new era. College advisors should be the sherpa of college students' ideals and beliefs, the educator in college community management, the practitioner of college crisis management and the coordinator of college resources integration. It is of great practical significance to improve the effectiveness of ideological and political education. At the same time, In order to realize the professionalism and professionalization of college advisors, college advisors should plan their career development path from three aspects. Firstly, constantly improve their own level of ideological awareness. Secondly, continue to strengthen their capacity for independent research. Thirdly, continuously improve comprehensive professional skills.