Abstract: After the 19th National Congress of the Communist Party of China, the tourism industry has entered a new era of high-quality development, and rural tourism has entered a new stage of upgrading. As a powerful tool to support the development of rural tourism in Jiangxi, Jiangxi rural tourism E-commerce website should synchronously improve the quality and upgrading from three aspects: vividly displaying tourism characteristics, efficiently integrating tourism resources, and upgrading travel services. Based on this survey and analysis of the current situation of Jiangxi rural tourism E-commerce website construction, it is found that the website content is not attractive enough, the effect of resource integration is not good, and the travel service needs to be upgraded. The construction strategies of displaying information from multi-point and multi-face, making tourism guide manual and cooperating professional software upgrade service are proposed to realize the website quality improvement and upgrading.