Abstract: It’s necessary that marketing based on big data. How to provide talents to match it? This paper combed the existing research viewpoints, made the ability matching evaluation system of marketing personnel of the context of big data according to competency theory, in this system, the first level latitude consists of technical skills, interpersonal skills, conceptual competence, quality and attitude. The second level latitude is consists of seventeen evaluation indexes. This paper then confirmed the weight of these indexes and appraised them on AHP and Fuzzy Synthetically Evaluation Method. On the basic of analysis, an empirical analysis of ability matching was carried out.