王欢, 李智贤. 江西茶艺文化产业发展概况及创新研究[J]. 南昌航空大学学报(社会科学版), 2017, 19(4): 70-76. DOI: 10.3969/j.issn.1009-1912.2017.04.011
引用本文: 王欢, 李智贤. 江西茶艺文化产业发展概况及创新研究[J]. 南昌航空大学学报(社会科学版), 2017, 19(4): 70-76. DOI: 10.3969/j.issn.1009-1912.2017.04.011
WANG Huan, LI Zhi-xian. Research on the Development and Innovation of Jiangxi Tea Culture Industry[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2017, 19(4): 70-76. DOI: 10.3969/j.issn.1009-1912.2017.04.011
Citation: WANG Huan, LI Zhi-xian. Research on the Development and Innovation of Jiangxi Tea Culture Industry[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2017, 19(4): 70-76. DOI: 10.3969/j.issn.1009-1912.2017.04.011

江西茶艺文化产业发展概况及创新研究

Research on the Development and Innovation of Jiangxi Tea Culture Industry

  • 摘要: 江西自然条件优越,自古以来一直是茶叶的重要产区。悠久的产茶历史彰显了江西茶业发展的光辉灿烂,由此衍生出的茶文化折射出丰厚的文化底蕴,蕴含着丰富的文化资源。近年来,江西省政府及各级行政部门在茶叶生产规模、茶叶品牌知名度提升、茶艺文化产业经济社会效益等方面都做了大量的工作,推动了江西茶艺文化的普及和发展,使江西成为发展茶文化的兴盛之地。然而,时代的发展和进步对江西茶艺文化的开发与创新提出了新的更高要求。当前江西茶艺文化产业发展仍旧存在一定的问题,不利于江西茶艺文化产业持续健康发展。因此,在分析江西茶艺文化产业发展现状及问题的基础上,进一步对江西茶艺文化产业发展出路进行创新研究,解决发展困扰,提升江西茶艺文化产业的经济效益和社会效益,为江西茶艺文化产业的良性发展提供具有价值的参考。

     

    Abstract: Jiangxi enjoys superior natural conditions and has been an important producing area of teasince ancient times. The long history of tea production highlights the splendid development of tea industry in Jiangxi Province. The resulting tea culture reflects a rich cultural heritage and containsrich cultural resources.In recent years, the Jiangxi provincial government and administrative departments at all levels have done a great deal of work in terms of the scale of tea production, the popularity of tea brands and the economic and social benefits of the tea culture industry, which have promoted the popularization and development of tea culture in Jiangxi province and made Jiangxi become the thriving place of tea culture. However, the development and progress of the times put forward new and higher requirements for the development and innovation of Jiangxi tea culture. At present, there are still some problems in the development of tea culture industry in Jiangxi Province, which is not conducive to the sustainable and healthy development of tea culture industry in Jiangxi Province. Therefore, on the basis of analyzing the status quo and problems of the development of tea culture industry in Jiangxi Province, this paper makes further innovation research on the way out for the development of tea culture industry in Jiangxi Province, resolves the problems of development, enhances the economic benefits and social benefits of Jiangxi tea culture industry and provides valuable reference for the benign development of Jiangxi tea culture industry.

     

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