Abstract: At the beginning of 2015, Yu Xiuhua became popular overnight with Through half of China to fuck you. She is the first poet to be popular by WeChat. Yu Xiuhua's popularity is totally different from traditional writer's path to fame. It relies on WeChat, micro-blog, and other typical We-Media platform, even the controversy between Shen Rui and Shen Haobo is originated from micro-blog. Some typical symptoms of poet in We-Media era can be found from the popularity of Yu Xiuhua. The contrast between "farm woman","cerebral palsy" and "poet" constitutes a media spectacle of the consumer era. Some kind of conspiracy was reached by public's aesthetic needs and the news agenda set up by We-Media and traditional media.