Abstract: The fan creation for film and television roles originated in the rewrite or rewrite consciousness, they are in the new media in the pipeline to build fully activated. Controllability of film and television transmission to be diluted and new media, from empowerment audience to the evolution of the audience can, also in the process of promoting the dissemination of the main body, pipeline and discourse power relations of deconstruction and reconstruction. Papers in Jinjiang city of literature textual research and potatoes network sample points, in part to representative to the text and image text as the research sample, to make exploration the logic of the social mode of the fans in the new media.