刘宣如, 王海明, 王斯琪. 论新型广告传播形态:产业广告[J]. 南昌航空大学学报（社会科学版）, 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
引用本文: 刘宣如, 王海明, 王斯琪. 论新型广告传播形态:产业广告[J]. 南昌航空大学学报（社会科学版）, 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
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LIU Xuan-ru, WANG Hai-ming, WANG Si-qi. On A New Form of Advertisement Communication:Industrial Advertisement[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
Citation: LIU Xuan-ru, WANG Hai-ming, WANG Si-qi. On A New Form of Advertisement Communication:Industrial Advertisement[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
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论新型广告传播形态:产业广告

On A New Form of Advertisement Communication:Industrial Advertisement

    摘要
  • 摘要: 历时7年观察中央电视台黄金广告,以所发现的旅游产业等广告为考察对象,在实证分析基础上,对产业广告的内涵和外延进行了阐述,认为产业广告是一种新型宏观广告传播形态,为广告学理论研究开拓了新的研究领域。

     

    Abstract: Seven years of observation on CCTV Golden Ad can find such as tourism industrial Ad and based on the empirical analyses, the article elaborated the connotation and extension of industrial Ad, and suggested industrial Ad was a new macro form of advertising communication which would open up new research areas on advertisement theory.

     

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