On the bottom-line ethics of public relation

Considering reality as the bottom-line ethics is reflection on the history and reality of public relations as well as the public relation theory and practice.The breakthrough of bottom line in the public relation practice may be caused by the lack of control of the subject of public relations or connivance of the social environment.Therefore the building of ethic bottom line of public relations depends on the self-discipline of the subject of public relations and the perfection of the social supervision system.