LIU Xuan-ru. On Thinking of Network Operator Strategies of Traditional advertising Company[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2008, 10(3): 93-97.
Citation: LIU Xuan-ru. On Thinking of Network Operator Strategies of Traditional advertising Company[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2008, 10(3): 93-97.

On Thinking of Network Operator Strategies of Traditional advertising Company

  • Based on the three cases, this paper expound New Media lead to the fission of market value chain of Traditional Advertising Companies.There is a growing recognition for such fission by them.On this basis, this paper studies two strategies how Traditional Advertising Company operators Network business.
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