XIAO Ling-ji, ZHANG Zhen-zhen. Culture marketing——a magic weapon for modern enterprises to create their brands[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2004, 6(3): 25-28.
Citation: XIAO Ling-ji, ZHANG Zhen-zhen. Culture marketing——a magic weapon for modern enterprises to create their brands[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2004, 6(3): 25-28.

Culture marketing——a magic weapon for modern enterprises to create their brands

  • Culture marketing can convey the core culture value of an enterprise effectively.It comprehensively reflects the enterprise image and product image through the culture marketing system with the "product" at the core and turns "a single product" into "a sort of product with a ring of light".This is a magic weapon for modern enterprises to create their brands.
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