Design Direction of Contemporary Designer Based on the Social Responsibility

Because of the fierce market competition and high survival pressure,many designers are forced to ignore social responsibility and pay too much attention to the sale of the product,to meeting people's desires,and striving for unique design. And as a result, lots of adverse consequences have been brought by their behaviors. So in order to keep healthy development of the product design, stylists should establish high social responsibilities,and aim to design not only for commerce,but also for the disaster relief,for the livelihood of the people,for the environment protection,and for the old and the disabled. In a word,let design benefit more people, and benefit the whole society.