On college students’consciousness of public relations and its fostering

Based on the real conditions of college students,this paper analyses the connotation and content of the college students' consciousness of public relations and mainly discusses the consciousness of public relations possessed by college students:respecting image consciousness,public consciousness,consciousness of sincere mutual benefit,consciousness of dissemination,consciousness of cooperation and consciousness of self-recommendation,etc.Also,it presents the strategy and method for fostering the college students' consciousness of public relations.