Chen Yu-gui, Cao Hui-lan. Creating the Brand of the Jianxi Tourism[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2002, 4(4): 48-49,71.
Citation: Chen Yu-gui, Cao Hui-lan. Creating the Brand of the Jianxi Tourism[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2002, 4(4): 48-49,71.
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Creating the Brand of the Jianxi Tourism

    Abstract
  • This paper analyses the advantage and crisis of the Jianxi tourism and explores the development direction of the brand of the Jianxi tourism. The author thinks that the tourism should be based on the local tourism resources and features and have special planning and innovation.
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