Analysis on Visitor's Behavior Pattern of Shanghai Disney Theme Park
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Abstract
Theme park is not only one of the best places for visitor's experience,but also an important part of city tourism construction. As the leader in world's theme parks,Disney theme park has been receiving positive response from the community based on its successful operation mode and brand culture. With the success and development of the Disney theme park,the world's sixth Disney theme park will be built soon in Shanghai. Can Shanghai Disney theme park still be successful as people expect? This paper analyzes visitor's behavior patterns and visiting experience based on the global development of Disney theme parks,whose results will benefit the operation modes of Shanghai Disney theme park.
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