The Strategies for Brand Revitalization

The essence of brand aging lies in the decrease of brand property.Brand aging is a problem which can not be neglected in its long term management and brand revitalization is the main approach to solving the problem and increasing the brand property. This paper,based on internal brand management and complete literature review of brand revitalization,puts forward the relative strategies to revitalize aging brand from the perspectives of brand element revitalization,brand experience innovation,corporate brand reinforcement and brand alliance.