Chen Yugui, Huang Jianping. On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2001, 3(4): 35-36.
Citation: Chen Yugui, Huang Jianping. On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2001, 3(4): 35-36.

On the Strengthening and Changing of the Consumers’Attitude in Marketing the Life Insurance

  • To expand its market share in the future life insurance market,the life insurance companies should make a greater effort to understand the consumers'attitude,realize the present situation more clearly and make corresponding marketing strategies to strengthen and change the consumers'attitude.
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