Research on Risk Identification and Management of Aviation Passenger Market

Aviation transportation is a main part in GDP.The limit of high investment,high risk and high technology makes the domestic aviation companies lie in the market structure status of lacking incomplete competition.With globalization of market and opening-up of aviation field,international aviation companies keep swarming into the aviation field.Strengthening the risk management of internal aviation passenger market is helpful for improving the management efficiency of aviation enterprises.Scientific identification will help improve the efficiency of risk management.Phenomena-gene model is suitable for market identification of passenger transportation based on its systematicity and complexity.According to the clue of phenomena-gene-step,the reason of risk phenomena will be found first,then management step focused on risk management is made up easily,which will be an effective idea on passenger transportation market for aviation companies.