LIU Xuan-ru, CHEN Yi-chun, SU Jie-jiao. Research on Golden Ad on CCTV in the First Half of 2010[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2010, 12(4): 61-66.
Citation: LIU Xuan-ru, CHEN Yi-chun, SU Jie-jiao. Research on Golden Ad on CCTV in the First Half of 2010[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2010, 12(4): 61-66.
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Research on Golden Ad on CCTV in the First Half of 2010

    Abstract
  • In the precondition of redividing Golden Resource Ad of CCTV,this paper elaborates the broadcasting features of four periods in the first half of 2010 by statistical analysis,and then puts forward two enlightenments toward enterprises and the media.
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