The theory and practice for the building of college image

The image of college, which is invisible and valuable for college, is an important factor of showing the competition of college. Aided by the model of "CIS", the basic frame of "UIS" which is used to build the college-image, will be proposed in this paper. And it will be proved that the essence of college image building is to go in for, to summerize and to develop the spirits of college. In the new situation, a fine image should be built in practice by following some principles of image building.If we do so, the college will have a glorious future and improve its benefits in teaching.