Dynamic equivalence applied to the C-E translation of company names

This paper,from the perspective of Nida's dynamic equivalence theory,tries to analyze the justifications,applications and rules of the three translation methods:transliteration,free translation and semantic transliteration.The analysis is based on an investigation into 99 C-E translations of Chinese company names and functional equivalence,formal equivalence as well as cultural equivalence with naturalness and consumer's acceptance as their ultimate goals.