The creation of image of the logistics corporation in colleges and universities

With the further reform of socialization of the logistics in colleges and universities,creating the good image of the logistic enterprises has become the high pursuit of the logistic management in college and universities.The image of the logistic enterprises is the important part of the building of logistic corporate culture in colleges and universities as well as the basic requirement for serving teaching,scientific research,teachers and students.Through defining the image of the logistics corporation,this paper brings forward the view that building the perfect image is the basis for insuring the long-run development and expatiates on how to build the image of the logistics corporation.