WAN Gui-lian, KUANG Xin-hua. The application of aesthetic rhetoric in international business English journals and newspapers[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(4): 80-81,101.
Citation: WAN Gui-lian, KUANG Xin-hua. The application of aesthetic rhetoric in international business English journals and newspapers[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2005, 7(4): 80-81,101.
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The application of aesthetic rhetoric in international business English journals and newspapers

    Abstract
  • Aesthetic rhetoric is now being more and more widely used in international business English journals and newspapers. This essay illustrates the artistic expressive effects of aesthetic rhetoric by analyzing the usage of some kinds of figures of speech, such as: Simile、Metaphor、Personification、Hyperbole、Litotes and Antithesis.
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