Motives, Contents and Strategies of the Narrative of the “Aviation Workers’ Image” in New China (1951—1966)Based on the Analysis of People’s Daily and Hongdu Factory Newspaper

The narrative of the “Aviation Worker Image” is a product of the development process of China’s aviation industry in the new era. It vividly showcases the practical efforts of aviation workers in strengthening national defense through labor production and scientific research, as well as their contributions to the establishment and development of the aviation industry. Based on the analysis of historical materials from the People’s Daily and the Hongdu Factory Newspaper of State-owned Factory 320 from 1951 to 1966, the narrative of the “Aviation Worker Image” is driven by the internal impetus of strengthening value guidance, enhancing spiritual awareness, and consolidating ideological foundations. It highlights the practical demeanor of aviation workers who are loyal to the defense cause, self-reliant in climbing the peak of science and technology, persist in self-education through both positive and negative examples, and unite in production and cost-saving efforts. It presents narrative strategies that combine political guidance with production practice, exemplary demonstration with approachable expression, and emotional projection with mission empathy. This provides historical experience and practical reference for promoting the spirit of aviation patriotism and presenting the image of China’s aviation industry in the new era.