Theoretical Logic and Practical Method of University Participation in International Communication

As China increasingly stepped onto the center stage of the world, in the background of the great rejuvenation of the Chinese nation and the momentous changes of a scale unseen in a century, how to establish international discourse power that matched China’s comprehensive national strength and international status has become a vital topic of the times. As highlands for technological innovation, cultural exchange, and talent cultivation, universities’ participation in international communication has profound theoretical logic and practical basis. It was essential for universities to follow principles and norms in international communication, such as holding ideological boundaries, emphasizing political awareness, enriching the forms of communication discourse, and manifesting their own unique advantages and local characteristics. Some universities had explored a multi-faceted approach to international communication through high-level leadership, model creation, diverse participation, and mechanism guarantees, etc. These efforts achieved valuable experiences, demonstrating that universities have substantial potential and opportunities to enhance their effectiveness in the field of international communication.