Value Chain of General Aviation Industry and Its Enlightenment to Jiangxi

The general aviation industry is a new track for regional economic development in the future. Since the introduction of the low altitude opening policy in 2010, all provinces have built the general aviation industry as a new growth point. However, due to industrial selection and market differences, the development results of the general aviation industry in various regions are different. In order to explore the relevant factors of industry selection, DEA model and Tobit model are used to measure the total factor productivity of 29 listed companies in the upstream R&D and manufacturing link, the midstream service guarantee link and the downstream operation link of China’s navigation industry chain. And the factors affecting the efficiency of each link are analyzed. The results show that the comprehensive efficiency of the upper reaches of the navigation industry chain is the highest, followed by the middle reaches, and the comprehensive efficiency of the lower reaches is the lowest. Furthermore, internal and external environmental factors have different effects on the comprehensive efficiency of enterprises in different links. Based on the above model, this paper analyzes the industrial selection of the navigation industry chain in Jiangxi, which has manufacturing advantages, and gives specific selection suggestions.