Investigation on the Challenges and Countermeasures of Ideological Discursive Power Which Colleges and Universities are Confronted With in the New Era

The ideological discursive power in colleges and universities is related to the fundamental issue of who, how and for whom to train. The trend of internationalization of higher education is speeding up, the field of cooperative education continues to expand and open, and the international cultural communication and academic exchanges are increasing steadily, which makes the ideological discursive power of colleges and universities confronted with severe challenges. It’s high time that we should use Xi Jinping’s New Socialist Ideology with Chinese Characteristics to lead the ideological position of universities, lay the common ideological foundation of the ideological discourse power of colleges and universities, and control the discursive power of higher education teaching and network communication, which is the essential meaning of the ideological discourse construction of colleges and universities in the new era.