Social Capital and Entrepreneurial Identity: A Study on the Path of Promoting College Students’ Entrepreneurial Ability in Jiangxi Province

Based on the relevant theories of social capital and entrepreneurial identity and 306 effective questionnaires in colleges and universities in Jiangxi Province, combined with descriptive analysis, Pearson correlation matrix and regression analysis, the paper explores the impact of social capital and entrepreneurial identity on college students’ entrepreneurial ability. Empirical studies have found that social capital variables have a significant positive correlation with college students’ entrepreneurial ability. Therefore, in order to effectively improve the entrepreneurial ability of college students, college students are required to build a venture capital network, the school attaches importance to entrepreneurship education, the government improves the entrepreneurial support policy, and promotes the entrepreneurial ability of college students.