“Four Improvements” in the Current People's Livelihood News

At present, the development of China's television people's livelihood news has been seriously homogeneous phenomenon, the development of the bottleneck period. How to build the characteristic brand in the numerous TV people's livelihood news, establish the competitive advantage, form the scale influence, and appears especially important. With the development of TV programs, the formation and change of the habits and preferences of the audience, the constant escalation of the communication technology, the "habitual learning" factor between TV and audience gradually emerges, and influences the overall evolution of TV program form. It is necessary for TV journalists to put forward development strategies from four aspects, such as rational appeal, cultural connotation, openness and new technology application, which can provide enlightenment for the development of China's TV news programs.